Conversion-minded
My marketing, advertising, and business foundation keeps the audience, message, and desired action at the center of the concept.
I turn culture, curiosity, and sharp strategy into stories people want to be part of.
A Chicago-based digital marketer and on-camera creative with a perspective shaped across Jeddah, Dubai, and the United States.
Living across Jeddah, Dubai, and the U.S. taught me to notice what resonates — and why.
I bring that multicultural perspective to every brief, pairing cultural awareness with a genuine instinct for how people discover, share, and connect online. I’m currently pursuing a master’s in Digital Marketing at UIC, with a major in Advertising and a minor in Business. I stay immersed in social platforms and emerging formats, so my ideas begin with a real understanding of what audiences are responding to now.
I connect the creative decisions to the business goal — so the work looks good, feels natural, and has a reason to exist.
My marketing, advertising, and business foundation keeps the audience, message, and desired action at the center of the concept.
A life shaped across three countries helps me read nuance, shift tone, and tell stories that can connect across communities.
I pair a sharp read on emerging social formats with proficient use of AI tools, streamlining research and production so brands get thoughtful, on-trend work with faster turnarounds.
A few examples of my visual storytelling and short-form editing. This is one part of a broader creative marketing practice.
A cozy coffee-shop edit made for anyone who loves to romanticize the daily coffee run.
A warm, trust-building edit for a physical therapy clinic that humanizes the recovery journey.
A scrapbook-style September edit blending calendar overlays with warm coffee-shop moments.
Real estate networking event coverage capturing the speakers, connections, and energy in the room.
A love letter to New York in June—steam off the streets, subway rides, and a city that never slows.
A cinematic Europe montage—from Barcelona and the Louvre to Amsterdam’s canals. The art of wandering.
Looking for a strategic creative perspective?